BBC News, Oxford
Warner BrosA cinema has told customers to behave during showings of A Minecraft Movie after rowdy behaviour at other screenings went viral on social media.
A sign displayed at Cineworld in Witney, Oxfordshire, has warned people any form of anti-social behaviour would see them removed without a refund.
The film, which received underwhelming reviews from critics, made an estimated $300m (£233m) globally at the box office on its opening weekend.
Its popularity has spread online, with videos of young audience members shouting responses and celebrating the appearance of different characters made famous by the video game – which is one of the world’s best selling.
The film tells the story of four misfits pulled through a mysterious portal into the Overworld – the place where all players start in Minecraft.
A number of lines from star Jack Black – in particular his introductory “I… am Steve” – have been met with cheering, shouting and applause.
One moment showing the arrival of the character Chicken Jockey – alongside Black’s accompanying dialogue – has also been the focal point for much of the furore.
The notice in at Cineworld in Witney reads: “Any form of anti-social behaviour, especially anything that may disturb other guests such as loud screaming, clapping and shouting will not be tolerated.
“Anyone who is found to be acting in this manner will be removed from the screening and not entitled to a refund.”
The BBC has contacted Cineworld to find out if there had been particular issues at the branch.
The behaviour has been compared to 2022’s #gentleminions trend – which saw large groups of young people attending screenings of Minions: The Rise of Gru in suits.
Cinemas were forced to outlaw viewers wearing suits during showings due to their rowdy behaviour – with some saying they had to give huge numbers of refunds.
